Essential Shopify apps after migrating from WooCommerce (2026)
The Shopify apps you need to replace common WooCommerce plugins after migration — email marketing, reviews, loyalty, SEO, upsells, and more. With cost comparison and alternatives.
One of the biggest adjustments when moving from WooCommerce to Shopify is learning to think in apps instead of plugins. WooCommerce plugins are free or low-cost one-time purchases; Shopify apps are typically monthly subscriptions. The total app cost is one of the most frequently underestimated parts of running a Shopify store.
This guide maps common WooCommerce plugins to their Shopify equivalents, with pricing and real alternatives for each category.
Email marketing
WooCommerce equivalent: MailChimp for WooCommerce, Klaviyo for WooCommerce, WooCommerce Follow-Up Emails
Shopify recommendation: Klaviyo
Klaviyo is the de facto standard for ecommerce email on Shopify. It has a native Shopify integration, pre-built flows (abandoned cart, post-purchase, win-back), and excellent segmentation based on purchase behavior.
- Klaviyo: Free up to 250 contacts / 500 emails. $20/mo for 500 contacts, scales with list size.
- Shopify Email: Free up to 10,000 emails/month. Basic, but built-in and no-setup.
- Omnisend: $16/mo. Good alternative with SMS + email bundled.
- Privy: Focuses on pop-ups + email. $30/mo.
Migration note: If you used Klaviyo on WooCommerce, your flows and segments can be migrated to the Shopify integration with minimal rework. If you used MailChimp, Klaviyo is worth the switch for the native Shopify data sync.
Product reviews
WooCommerce equivalent: WooCommerce built-in reviews, YITH WooCommerce Advanced Reviews, Judge.me (WC version)
Shopify recommendation: Judge.me or Okendo
- Judge.me: $15/mo (Awesome plan) or free (limited). Best value. Includes photo reviews, reply, moderation, rich snippets.
- Stamped.io: $19/mo. Strong UGC features (photo/video), net promoter score.
- Okendo: $19/mo. Focused on high-conversion display, good for premium brands.
- Loox: $9.99/mo. Photo-only reviews, clean UI. Good for fashion/beauty.
Migration note: If you used Judge.me on WooCommerce, they offer a migration path to import your existing reviews into Judge.me on Shopify. Other apps have CSV import for reviews data. Include review migration in your overall migration plan — don't lose years of social proof.
Loyalty and rewards
WooCommerce equivalent: WooCommerce Points and Rewards, YITH WooCommerce Points and Rewards, WPGantt Loyalty Points
Shopify recommendation: Smile.io or LoyaltyLion
- Smile.io: Free tier (basic points), $49/mo (starter), $199/mo (growth). Most popular loyalty app on Shopify.
- LoyaltyLion: $399/mo for most features. Enterprise-grade loyalty with deep analytics.
- Yotpo Loyalty: Bundled with Yotpo suite, pricing varies.
- BON Loyalty: $25/mo. Good value option for smaller stores.
Migration note: Loyalty point balances from WooCommerce are among the most requested items to migrate. None of the major Shopify loyalty apps have a direct WooCommerce importer, but Smile.io and LoyaltyLion support CSV import of customer point balances. You'll need to export balances from WooCommerce and import them manually.
SEO
WooCommerce equivalent: Yoast SEO, RankMath, All in One SEO
Shopify situation
Shopify's built-in SEO is actually reasonably good for basic needs. The platform handles: canonical URLs, sitemaps, robots.txt, title/description editing per page, and basic structured data. For most stores migrating from WooCommerce, no SEO app is immediately necessary.
Where a Shopify SEO app helps:
- Plug in SEO: Free (basic) or $29.99/mo. Audits your store for SEO issues, bulk editing.
- SEO Manager: $20/mo. Templates for bulk title/description patterns.
- TinyIMG: $9.99/mo. Image compression + alt text optimization.
Migration note: Your Yoast/RankMath custom titles and descriptions need to be manually set in Shopify (or migrated via metafields). This is often skipped and costs rankings. Prioritize migrating SEO meta data for your top 50 highest-traffic product and category pages.
Upsells and cross-sells
WooCommerce equivalent: WooCommerce built-in related products, YITH WooCommerce Frequently Bought Together
Shopify recommendation: ReConvert or Frequently Bought Together
- ReConvert: $4.99/mo (starter). Post-purchase upsell funnels. Very high ROI for merchants who use it.
- Frequently Bought Together: $9.99/mo. Displays bundle recommendations on product pages.
- AfterSell: $7.99/mo. Post-purchase and cart upsells.
- Bold Upsell: $9.99/mo. Upsell on product pages and in cart.
Bundles and product options
WooCommerce equivalent: WooCommerce Product Bundles, WPForms (for product add-ons)
Shopify recommendation: Shopify Bundles (free) or Bundle Bear
- Shopify Bundles: Free. Built-in bundle creation from Shopify. Basic but sufficient for simple fixed bundles.
- Bundle Bear: $24/mo. Mix-and-match bundles, quantity breaks.
- Infinite Options: $12.99/mo. Custom product options (text inputs, file uploads, dropdown add-ons).
- Product Customizer: $19/mo. Personalization options for custom products.
Size guides
WooCommerce equivalent: WooCommerce Size Chart, YITH Size Charts for WooCommerce
Shopify recommendation: Kiwi Size Chart or free theme blocks
- Kiwi Size Chart: Free. Works well for most fashion stores.
- Smart Size Chart: Free / $9.99/mo. More customization options.
- Most modern Shopify themes (Dawn, Refresh) support adding size guide content via theme blocks — no app needed for simple size guides.
Live chat and customer support
WooCommerce equivalent: LiveChat, Tidio (WC plugin), WP-chat
Shopify recommendation: Tidio or Gorgias
- Shopify Inbox: Free. Basic live chat with Shopify integration. Fine for small stores.
- Tidio: Free (50 conversations) or $19/mo. Chat + chatbots, good for mid-size stores.
- Gorgias: $10/mo. Built for ecommerce — ties chat to orders, returns, and order history. Recommended for stores with 50+ support tickets/month.
Total app cost estimate by tier
| Store size | Essential apps | Estimated monthly cost |
|---|---|---|
| Small (under 1,000 orders/mo) | Klaviyo free + Judge.me free + Shopify Inbox | $0–$20/mo |
| Growing (1,000–5,000 orders/mo) | Klaviyo $45 + Judge.me $15 + Smile.io $49 + ReConvert $5 | $114/mo |
| Established (5,000+ orders/mo) | Klaviyo $150+ + Okendo $19 + Smile.io $199 + Gorgias $60 + SEO Manager $20 | $450+/mo |
Compare this to WooCommerce's plugin costs: most WC plugins are one-time purchases of $30–$100, with cheaper renewals. The shift from one-time to subscription costs is real — budget for it. However, Shopify's hosted infrastructure eliminates hosting costs ($30–$150/mo on WooCommerce for comparable reliability), partially offsetting the app subscription costs.
Apps you don't need (that WooCommerce required plugins for)
Some functionality is built into Shopify that required plugins on WooCommerce:
- Abandoned cart recovery: Built into Shopify (Settings → Checkout → Abandoned checkout emails)
- Gift cards: Built into Shopify (Products → Gift cards)
- Discount codes: Built into Shopify (Discounts)
- Blog: Built into Shopify (Online Store → Blog posts)
- Contact form: Built into most Shopify themes (no plugin needed)
- SSL certificate: Automatic on all Shopify stores
- Basic SEO: Built-in (title, description, canonical, sitemap)
- Mobile responsiveness: All Shopify themes are mobile-responsive
- Basic shipping rules: Built into Shopify admin
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