LitExtension vs cart2cart: honest comparison for WooCommerce to Shopify (2026)
Side-by-side comparison of LitExtension and Cart2Cart for WooCommerce to Shopify migrations in 2026 — pricing, data types, support quality, and which to choose for your store size.
LitExtension and Cart2Cart are the two most widely used managed migration services for WooCommerce to Shopify migrations. Both are paid, fully managed services — you provide credentials and they handle the technical work. But there are meaningful differences in pricing, what gets migrated, and how they handle edge cases.
This comparison is based on public pricing, documented features, and community feedback as of early 2026. Neither service sponsored or reviewed this article.
Quick comparison
| Factor | LitExtension | Cart2Cart |
|---|---|---|
| Business model | Managed service | Managed service |
| Founded | 2011 | 2009 |
| Platforms supported | 150+ | 85+ |
| WooCommerce to Shopify | Yes | Yes |
| Free demo | Yes (20 entities each) | Yes (limited sample) |
| Support channels | Live chat + email | Live chat + email |
| Re-migration policy | 6 months included | Extra fee |
| Smart update (delta sync) | Available (add-on) | Available (add-on) |
| Pricing model | Per entity count | Per entity count + type |
Pricing comparison: WooCommerce to Shopify
LitExtension pricing (products only)
| Package | Products | Customers | Price |
|---|---|---|---|
| Starter | 200 | 200 | ~$29 |
| Standard | 2,000 | 2,000 | ~$89 |
| Advanced | 5,000 | 5,000 | ~$149 |
| Premium | Unlimited | Unlimited | ~$299 |
LitExtension includes products + customers + orders in one package. Re-migration is included for 6 months (you can run it again if something went wrong).
Cart2Cart pricing
| Products | Base price | + Orders add-on | + Customers add-on |
|---|---|---|---|
| 100 | ~$29 | +$50 | +$30 |
| 1,000 | ~$99 | +$79 | +$49 |
| 10,000 | ~$249 | +$149 | +$99 |
| Unlimited | ~$499 | +$199 | +$149 |
Cart2Cart charges separately for each entity type. A full migration (products + orders + customers) for 1,000 entities costs approximately $227 with Cart2Cart vs $89 with LitExtension. For unlimited, Cart2Cart could reach $847 vs LitExtension's $299.
What each migrates
LitExtension data coverage
- Products (title, description, SKU, price, status, images)
- Product variants and attributes
- Product categories → Shopify collections
- Product reviews (can be imported to some review apps)
- Customers (name, email, addresses, phone)
- Orders (order data, line items, addresses, status)
- Blog posts (WooCommerce/WordPress blog → Shopify blog)
- SEO data (meta titles, meta descriptions, URL redirects)
- Coupons → Shopify discount codes
- CMS pages (About, Contact, etc.)
Cart2Cart data coverage
- Products (title, description, SKU, price, status, images)
- Product variants and attributes
- Product categories → Shopify collections (basic)
- Customers (name, email, addresses)
- Orders (order data, line items, status)
- Blog posts (add-on)
- Reviews (add-on)
- Coupons (add-on)
LitExtension includes more in the base package. Cart2Cart moves many items (blog posts, reviews, coupons) to paid add-ons. For a complete migration, LitExtension is typically more cost-effective.
Data accuracy and quality
Both services have been around for 10+ years and handle the core product/customer/order migration reliably. Where they differ:
- Complex variant handling: Both handle standard WooCommerce variations. Highly custom variable products (using third-party plugins for extra attributes) may have issues with either service.
- Image migration: Both migrate product images by re-uploading to Shopify. Large image libraries (1,000+ images) may be slower.
- HTML description fidelity: Both preserve HTML but may strip some elements. LitExtension tends to have better HTML preservation based on community reports.
- Category → Collection mapping: Both create Shopify collections from WooCommerce categories. Manual collection setup in Shopify is still recommended for smart collections.
Support quality
Support quality is the most reported differentiator between the two services:
- LitExtension: Generally faster live chat response, more engaged support team, and better documentation. Multiple community reports of support going above and beyond for edge cases.
- Cart2Cart: Support quality varies by agent. Some users report excellent experiences; others find support slow or scripted. Older service with more volume, which can mean inconsistent response quality.
For a migration of a business-critical store, the support quality difference is worth factoring into your decision, especially if you have complex requirements.
Migration speed
Typical migration times:
- Under 500 products: 30 minutes to 3 hours (both services)
- 500–5,000 products: 3–12 hours
- 5,000–50,000 products: 12–48 hours
- 50,000+ products: 2–7 days (both services have bulk processing)
Cart2Cart claims faster processing for very large catalogs. For typical store sizes (under 5,000 products), both are similar.
Key differences summary
Choose LitExtension if:
- You want everything in one price (products + customers + orders + reviews + blog)
- You want 6 months of free re-migration coverage
- You value more responsive support
- Your store has 5,000+ products (LitExtension's unlimited is ~$299 vs Cart2Cart's ~$847)
- You need blog posts, CMS pages, or coupons migrated
Choose Cart2Cart if:
- You only need products migrated (no orders/customers) — Cart2Cart's base price is competitive
- You're migrating from a less common platform pair (Cart2Cart has broader platform support)
- You've had a successful Cart2Cart migration in the past
Alternative: self-service migration
Both services are "black box" — you can't see exactly what's being migrated until it's done, you have limited control over field mapping, and your store data passes through their servers.
If you want visibility and control, a self-service tool like k-sync lets you:
- Import products directly from WooCommerce via API (no data through a third party)
- Review and validate all product data before anything goes to Shopify
- Fix issues in a visual editor before pushing
- Map categories and configure field transformations
- Export a Shopify-compatible CSV for free (unlimited products)
k-sync's free tier covers stores under 50 products with API push, and unlimited products via CSV export — at no cost. Paid plans start at $19/month for up to 500 products with direct API push.
The trade-off: k-sync handles product migration only (not orders or customers). For customer/order migration, you'd combine k-sync for products with a managed service or manual CSV import for customers.
Recommendation by store type
| Store type | Recommended tool |
|---|---|
| Under 50 products, products only | k-sync free tier |
| Small store, needs customers + orders, hands-off | LitExtension Starter ($29) |
| Mid-size, full migration, best value | LitExtension Standard/Advanced |
| Large catalog, full migration | LitExtension Premium ($299) |
| Technical user, wants data control | k-sync + manual customer CSV |
| Products only, many platforms | Cart2Cart (base price) |
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