Product reviews are social proof — and they're earned over years, not days. Losing them during a platform migration means losing trust signals that directly affect conversion rates. The good news: migrating WooCommerce product reviews to Shopify is well-supported, but the approach depends on which review app you use on Shopify.

WooCommerce reviews vs Shopify native reviews

WooCommerce stores reviews as WordPress comments with a product rating meta field. Each review has:

Author name and email
Star rating (1–5)
Review text (comment_content)
Review date
Verified purchase status (if using WooCommerce Reviews extension)
Product ID
Review images (if using WooCommerce Product Reviews Pro or similar)

Shopify has built-in product reviews via the Product Reviews app (free, by Shopify). However, this app is limited — no review request emails, no Q&A, no rich media. Most stores use a third-party review platform.

Option 1: Shopify Product Reviews app (native)

The Shopify Product Reviews app is free and supports CSV import of reviews. This is the simplest migration path.

Export format required

Shopify Product Reviews app accepts CSV with these columns:

product_handle,title,body,rating,name,email,ip_address,date_created,date_updated,status

Where:

product_handle: Shopify product handle (slug), not the WooCommerce product ID
rating: Integer 1–5
status: published or unpublished

Migration steps

Export WooCommerce reviews via phpMyAdmin or WooCommerce Review Importer plugin — extract comment_content, comment_author, comment_author_email, comment_date, meta_value (rating)
Map WooCommerce product IDs to Shopify product handles (handles are available in your Shopify product export CSV)
Format the CSV to match Shopify's expected columns
Import via Shopify Product Reviews app Settings → Import Reviews

Limitation: Review images are not supported. The native Shopify Reviews app is also being deprecated in favor of third-party apps; Shopify recommends migrating to apps like Judge.me for more features.

Option 2: Judge.me (recommended)

Judge.me is the most popular product review app on Shopify (used by 500,000+ stores) and has the best WooCommerce import support. It imports reviews for free, even on the free plan.

Import process

Install Judge.me from the Shopify App Store (free plan is sufficient for import)
Go to Judge.me Dashboard → Reviews → Import
Select "WooCommerce" as the source platform
Upload the WooCommerce reviews export (Judge.me accepts WooCommerce's native XML export format)
Judge.me automatically matches reviews to Shopify products by SKU or product title

What Judge.me imports from WooCommerce

Star rating
Review body text
Reviewer name
Review date (displayed as original date)
Verified purchase status (if available in export)
Review photos (if the original export includes image URLs)

Matching logic

Judge.me matches reviews to Shopify products by:

SKU (most reliable — requires the same SKU in WooCommerce and Shopify)
Product handle/slug
Product title (fuzzy match)

For best results: ensure your products migrate with the same SKUs from WooCommerce to Shopify (k-sync preserves SKUs during migration).

Judge.me free vs paid

The free plan includes unlimited review imports. Paid plan ($15/month) adds automated review request emails, Q&A, Google Shopping reviews, and SEO rich snippets. The import feature itself is free.

Option 3: Stamped.io

Stamped is another popular review platform with WooCommerce import support. Import steps:

Install Stamped and go to Reviews → Import Reviews
Export WooCommerce reviews as CSV (using the Export Reviews plugin or manual DB export)
Map columns: product_id/handle, rating, author, email, body, date
Import — Stamped matches by product handle or SKU

Stamped plans start at $23/month. If you were using WooCommerce Reviews Pro or a Stamped WooCommerce integration previously, Stamped may have direct export/import tools available.

Option 4: Yotpo

Yotpo is enterprise-grade and expensive ($119+/month), but if you were already using Yotpo on WooCommerce, your review data is already in Yotpo's system — just connect Yotpo to your new Shopify store and all reviews carry over automatically. No CSV migration needed.

If you weren't using Yotpo before: the import process is similar to Judge.me/Stamped but through Yotpo's onboarding team. The cost is only justified for large stores with complex review requirements.

Exporting WooCommerce reviews

Method 1: WooCommerce built-in export

WooCommerce doesn't have a native review export, but the "Import Export Suite for WooCommerce" plugin includes review export functionality. Free alternatives: use phpMyAdmin to run a SQL query.

Method 2: SQL export via phpMyAdmin

SELECT
  p.post_name as product_handle,
  c.comment_author as reviewer_name,
  c.comment_author_email as reviewer_email,
  c.comment_content as review_body,
  c.comment_date as review_date,
  m.meta_value as rating
FROM wp_comments c
JOIN wp_posts p ON c.comment_post_ID = p.ID
JOIN wp_commentmeta m ON c.comment_ID = m.comment_id
WHERE p.post_type = 'product'
  AND c.comment_approved = '1'
  AND m.meta_key = 'rating'
ORDER BY c.comment_date DESC;

Export this query result as CSV and format for your chosen review app.

Method 3: WooCommerce REST API

The WooCommerce REST API exposes product reviews at GET /wp-json/wc/v3/products/reviews. This returns all approved reviews with rating, reviewer, date, review text, and product ID. Use this to export programmatically.

Preserving star rating averages and review counts

One concern with review migration is that new Shopify stores start with 0 reviews showing on product pages, even before the import. After a successful import:

Judge.me and Stamped update aggregate star ratings immediately after import
Rich snippet schema (JSON-LD) is updated within 24–48 hours
Google may take 1–4 weeks to re-crawl product pages and pick up the new structured data

SEO impact: If your WooCommerce product pages had star ratings in Google search results (via WooCommerce schema), expect a temporary disappearance of these stars during migration. They will return once Google re-crawls with the new Shopify review schema in place.

Review migration checklist

Export WooCommerce reviews (SQL query or plugin) before migration
Choose a review app (Judge.me recommended for most stores)
Ensure products are migrated with consistent SKUs — this is how reviews get matched
Import reviews after products are in Shopify but before launch
Verify a sample of products show the correct review count and star rating
Check that the review widget is displaying correctly on product pages
Verify JSON-LD structured data includes aggregateRating in page source
Set up automated review request emails for new orders (Judge.me/Stamped handle this post-migration)

What about Q&A and other review types?

If you used WooCommerce Product Questions & Answers plugin or similar:

Q&A data is stored as custom post types in WooCommerce — there's no standard import format for Shopify review apps
If you have a large Q&A dataset, contact Judge.me or Stamped support — they may offer a custom migration
For most stores, recreating Q&A content is not worth the effort; focus on star reviews

Product review migration is one of the more straightforward parts of a WooCommerce to Shopify migration when you choose the right app and export method. Plan to spend 2–4 hours on this task, including export, formatting, import, and verification.

Migrating WooCommerce product reviews to Shopify (2026)