Baby and children's products stores operate in one of the most safety-sensitive ecommerce categories. Product safety certifications, age grading, toxic material warnings, toy compliance standards, and clear age-range communication are not optional — they're regulatory requirements and trust signals that parents rely on. Here's how to handle the migration from WooCommerce to Shopify while preserving all safety and compliance data.

Children's product data requirements

Age range: "Suitable for ages 0–6 months", "3+ years" — required on all children's products
Safety certifications: CE (EU), CPSC/ASTM (US), EN71 (EU toy standard), BS (UK), AS/NZS (Australia)
Choking hazard warnings: "Contains small parts — not suitable for children under 3 years"
BPA-free, phthalate-free: Material safety claims for baby products
Flame resistance: For clothing (US CPSC requirements for children's sleepwear)
OEKO-TEX certification: Textile safety standard for children's clothing
Care instructions: Washability, temperature limits for baby clothing
Size by age: Children's clothing often sized by age (3-6M, 6-12M, 12-18M, 2T, 3T, 4T, 5T) rather than standard S/M/L
Weight/height range: For car seats, high chairs, bouncers — weight/height limits are safety-critical data
Assembly required: For furniture, cribs, strollers
Batch/lot number: For recall traceability on safety-regulated items

Safety data as Shopify metafields

Create a "safety" metafield namespace for children's products:

product.metafields.safety.age_range (single_line_text) — "3+ years", "0-6 months"
product.metafields.safety.certifications (list.single_line_text) — CE, EN71, ASTM, CPSC
product.metafields.safety.choking_hazard (boolean)
product.metafields.safety.choking_warning (single_line_text) — full warning text
product.metafields.safety.material_safety (list.single_line_text) — BPA-free, phthalate-free
product.metafields.safety.max_weight_kg (number_decimal) — for furniture/equipment
product.metafields.safety.max_height_cm (number_decimal)
product.metafields.safety.supervision_required (boolean) — "Adult supervision required"

For clothing:

product.metafields.clothing.oeko_tex (boolean)
product.metafields.clothing.flame_resistant (boolean)
product.metafields.clothing.care_instructions (multi_line_text)

Children's clothing sizing

Age-based sizing variants

Baby clothing uses age-based sizes rather than S/M/L. Standard variant setup:

Size option: 0-3M, 3-6M, 6-12M, 12-18M, 18-24M, 2T, 3T, 4T, 5T
Each size is a variant with its own inventory
Up to 9 age sizes — combined with color, this can approach the 100-variant limit: 9 sizes × 10 colors = 90 variants (just within limit)

Size chart for children's clothing

Children's clothing size charts typically show age + measurements (chest, height). Install Kiwi Size Chart with a children's measurement table. Link from product pages via theme size guide button or a "What size?" link.

Toy safety compliance

EU EN71 compliance

All toys sold in the EU must comply with EN71 toy safety standards:

CE marking required on all toys
Declaration of Conformity must be available
Display CE marking logo on product pages (image in product description or via metafield)
Choking hazard warnings in appropriate languages for target markets

US CPSC / ASTM F963

CPSC (Consumer Product Safety Commission) regulates children's products in the US
ASTM F963 standard for toy safety
Children's Product Certificate (CPC) required for regulated products
Third-party testing certificate linkable from product page via metafield

Choking hazard warnings

Display prominently on product pages for applicable products:

Store warning text in safety.choking_warning metafield
Display in a prominent warning box on the product page template (red/orange styling)
Include in product description AND as a separate theme section for maximum visibility

Subscription baby box

Baby subscription boxes (monthly developmental toy selection, diaper delivery) are popular in this category:

Recharge Subscriptions: monthly curated toy/book/activity selection by age stage
Subscription intervals for consumables (diapers, wipes): weekly or biweekly
Age-progression boxes: subscription logic that sends age-appropriate products as the child grows (requires custom Recharge workflow or manual product swaps)

Gift registry functionality

Baby registries (shower gifts) are important for this category. On Shopify:

Gift Reggie: Popular gift registry app for Shopify. Creates shareable registry pages.
Babylist-style integration: Third-party baby registry platforms (Babylist, Amazon Baby Registry) have Shopify integrations for adding items.
Growave: Includes wishlist functionality that can serve as a basic registry.

Google Shopping for baby/children's products

Baby and children's products in Google Shopping require:

Age group: Google Shopping custom label or attribute "age_group" (infant, toddler, kids)
Gender: For clothing — boys, girls, unisex
Size system: For clothing — specify "US" or "EU" size system
Map these to Shopify product metafields that feed into Google Shopping via the Shopify Google channel

Shopify theme recommendations for baby/children's stores

Theme	Best for
Colorblock (free, by Shopify)	Playful, bright children's products
Studio	Clean, modern children's brands
Dawn (free)	Minimal, clean — works well with safety-focused stores
Impulse	Mid-range children's retail with promotional features

Baby/children's store migration checklist

Create "safety" metafield namespace with age range, certifications, warnings, weight/height limits
Export all safety data from WooCommerce for metafield import
Plan age-based clothing size variants (0-3M through 5T)
Set up size chart with age + measurement columns
Configure choking hazard warning display on applicable product pages
Upload compliance documents (CE DoC, CPSC CPC) to Shopify Files and link via metafield
Set up gift registry app if applicable
Install subscription app for consumable products or subscription boxes
Configure Google Shopping age_group, gender, and size_system product attributes
Review all product descriptions for required safety language
Select bright/family-friendly theme appropriate for the audience

Baby and children's product stores have non-negotiable safety data requirements. Unlike other product categories where metafields are "nice to have", safety certifications and age range warnings must be prominently displayed. Set up the safety metafields and theme sections before migration, not after — these are the first things parents look for and regulators check.

Migrating a baby & children's products store from WooCommerce to Shopify (2026)