Migrating a baby and maternity store from WooCommerce to Shopify (2026)
How to migrate a baby, maternity, or nursery WooCommerce store to Shopify — product safety regulations (UKCA/CE), age grading, phthalate and chemical restrictions, gifting configuration, and baby retail Shopify setup.
Baby and maternity retail is a high-trust, high-stakes category. New parents and gift-buyers prioritise safety over price, and regulatory compliance is non-negotiable. The market spans nursery furniture, travel systems, feeding equipment, clothing, toys, maternity clothing, and skincare. Product safety standards are strict and specific — baby products are among the most heavily regulated in consumer retail. Migrating to Shopify suits the category, but product data must accurately reflect compliance and age-appropriate safety information.
Product categories
- Prams and pushchairs: Travel systems, strollers, lightweight buggies. Weight and fold dimensions.
- Car seats: Group 0+, Group 1, Group 2, i-Size. Safety test results.
- Cots and nursery furniture: Cots, cot beds, cribs, bedside cribs. Safety standards.
- Feeding: Breast pumps, bottles, sterilisers, high chairs, weaning equipment.
- Baby clothing: Sized by age in months (0–3m, 3–6m, etc.) or height in cm.
- Baby toys: Age-graded. UKCA/CE marked. Sensory, developmental.
- Maternity clothing: Sized by pre-pregnancy UK clothing size.
- Baby skincare: Fragrance-free, pH-balanced. Allergen and preservative consideration.
- Baby monitors: Audio, video, breathing monitors. Range and battery life.
UK baby product safety regulations
Baby products are subject to multiple safety regulations:
- General Product Safety Regulations 2005 (GPSR): all consumer products must be safe — the baseline requirement
- UKCA marking: required for products demonstrating conformity with applicable UK technical standards post-Brexit (CE still valid for some categories under transitional arrangements)
- Toy safety: all baby toys must comply with UK Toys (Safety) Regulations 2011 — UKCA/CE marked
- Baby cots: BS EN 716 specifies safety requirements for domestic cots — slat spacing (max 65mm), mattress fit (max 25mm gap)
- Car seats: must meet UN R44 or UN R129 (i-Size) — note which standard on product page; i-Size is the current standard
- Phthalates: restricted in toys and childcare articles for children under 14 — Regulation (EC) 1907/2006 (UK REACH); concentrations of DEHP, DBP, BBP must not exceed 0.1% by weight
product.metafields.baby.safety_standard = "BS EN 716 / UN R129 / UKCA / EN 1888"
product.metafields.baby.ukca_marked = "true"
product.metafields.baby.ce_marked = "true"
product.metafields.baby.age_min_months = "0"
product.metafields.baby.age_max_months = "36"
product.metafields.baby.phthalate_free = "true"
product.metafields.baby.bpa_free = "true"Baby clothing sizing
Baby clothing sizing is primarily by age in months — but babies vary significantly in size:
- UK age-based sizing: Tiny Baby (up to 5lb), First Size (up to 10lb), Newborn (0–3m), 3–6m, 6–9m, 9–12m, 12–18m, 18–24m
- Height-based sizing: some brands use height ranges (cm) as the primary size — 50cm, 56cm, 62cm, 68cm, etc.
- Note both: where possible, note both age range and height range — parents often know their baby's length more accurately than age-band
- Premature baby range: dedicated premature range (under 5lb / 2.5kg) is a gap in mainstream retail — worth noting if carried
- UK textile labelling: fibre composition required on all garments
Baby skincare and cosmetics
Baby skincare products are cosmetics and require CPSR and SCPN notification (same as adult cosmetics):
- Fragrance-free: most baby skincare is fragrance-free — note clearly; fragrance is a common allergen and sensitiser
- pH-balanced: baby skin is more acidic (pH ~5.5) — pH-balanced products reduce irritation; note pH on product
- Parabens: common preservatives — some parents prefer paraben-free; note if product is paraben-free
- CPSR required: all finished skincare products must have a safety assessment before sale — same as adult cosmetics
Gift registry configuration
Baby showers and gifting are primary purchase occasions in baby retail:
- Gift registry app: Giftship, Baby Registry by Babyshower, or MyRegistry integration — expectant parents create registries; guests purchase from list
- Gift wrapping: option to add gift wrapping at checkout — strong demand for baby gifting
- Gift message: free text gift message field at checkout
- Gift bundles: curated gift sets (new baby hamper, weaning starter set) — strong average order value
Post-migration checklist for baby and maternity stores
- Safety standards: UKCA/CE marking status and relevant safety standard on all baby products
- Car seats: UN R129 (i-Size) or UN R44 standard noted; weight and height range stated
- Cots: BS EN 716 compliance noted; mattress dimensions for compatibility
- Phthalate and BPA: free status noted on all feeding and toy products
- Baby clothing: age range AND height range on all baby clothing; fibre composition (UK textile law)
- Skincare: CPSR and SCPN completed; fragrance-free and pH noted where applicable
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