Luggage and travel accessories retail is strongly seasonal (pre-summer peak) with high average order values. The category spans hard-shell and soft suitcases, backpacks, cabin bags, travel accessories, and packing organisers. Key purchase criteria are size (cabin compliance), weight, and durability. Regulatory considerations include TSA lock standards for US travel. Migrating to Shopify suits luggage retail, with particular attention to airline size guide content and accurate dimensional data.

Product categories

Hard-shell suitcases: Polycarbonate, ABS, aluminium shells. Cabin, medium, large sizes.
Soft suitcases: Fabric and nylon shells. Often expandable.
Cabin bags: Hand luggage compliant with major airline requirements.
Backpacks: Travel, hiking, laptop backpacks. Litres capacity.
Duffel and holdall bags: Gym, weekend, travel duffel bags.
Travel accessories: Packing cubes, travel wallets, neck pillows, locks, luggage straps.
Luggage sets: Matched sets of 2–4 pieces. Often sold at discount vs individual purchase.

Luggage dimensions and airline compliance

Cabin bag size is the most important specification — and varies by airline:

Dimensions: always state outer dimensions as L x W x H in cm — note whether wheels and handles are included in the measurement (usually they are)
UK/European cabin standard: most European airlines accept 55x40x20cm (or 56x45x25cm for some); Ryanair is more restrictive
UK domestic airlines: EasyJet (56x45x25cm), British Airways (56x45x25cm), Ryanair (40x20x25cm as standard, 55x40x20cm with Plus)
Airline compliance guide: create a content page mapping popular airlines to their cabin bag size requirements — high SEO value for "cabin bag size [airline]" queries
Note: always state that airline policies change and customers should verify with their airline before travel

product.metafields.luggage.outer_dimensions_cm = "55x40x20"
product.metafields.luggage.inner_capacity_litres = "38"
product.metafields.luggage.weight_kg = "2.8"
product.metafields.luggage.size_category = "Cabin / Medium / Large"
product.metafields.luggage.expandable = "true"
product.metafields.luggage.expansion_cm = "5"

Shell material and wheel specifications

product.metafields.luggage.shell_material = "Polycarbonate / ABS / PC-ABS / Aluminium / Fabric"
product.metafields.luggage.wheel_type = "4-wheel spinner / 2-wheel trolley"
product.metafields.luggage.wheel_material = "Double spinner / Single spinner"
product.metafields.luggage.tsa_lock = "true"
product.metafields.luggage.combination_lock = "true"
product.metafields.luggage.handle_type = "Telescopic aluminium / Fixed"
product.metafields.luggage.interior_pockets = "2"

TSA lock standard

TSA (Transportation Security Administration) approved locks are required for luggage checked into flights to the United States:

TSA-approved lock: allows US customs to open and relock luggage without breaking the lock — recognised by the red diamond TSA logo
Not TSA-approved: US customs may cut non-TSA locks to open luggage — note on product if lock is TSA approved
Built-in vs external: many suitcases have a built-in TSA combination lock — note if built-in or requiring separate lock purchase

Warranty and durability claims

Luggage is a considered purchase — warranty terms are a purchase criterion:

Warranty period: note warranty period clearly (1 year, 2 years, lifetime) on product and in product description
Warranty scope: what is covered — manufacturing defects, wheels, handles, zips; what is not covered — airline damage, normal wear
Repair service: some premium brands offer repair services — note if available
Durability claims: "10 year guarantee" or "lifetime warranty" are common marketing claims — ensure these are genuine and enforceable under consumer rights law

Luggage sets

Sets are a strong AOV driver — structure carefully:

Set contents: list each piece with dimensions in set product description — cabin + medium, or cabin + large, or full 3-piece set
Set discount: note per-piece saving vs individual purchase — conversion signal
Set inventory: if pieces are also sold individually, manage set inventory carefully — selling out the set should reduce individual piece stock and vice versa

Post-migration checklist for luggage stores

Dimensions: outer dimensions in cm (L x W x H including wheels/handles) on all suitcases and bags
Cabin compliance: airline-specific guidance content page; cabin products clearly labelled with compliance note
Weight: actual product weight in kg on all suitcases
TSA lock: approved/not approved noted; US travel suitability noted
Shell material and wheel type: noted on all hard-shell suitcases
Warranty: period and scope on all suitcase product pages

Migrating a luggage and travel accessories store from WooCommerce to Shopify (2026)