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Migrating a rowing and kayaking store from WooCommerce to Shopify (2026)

How to migrate a rowing, kayaking, or paddle sports WooCommerce store to Shopify — boat specifications, paddle sizing, PFD safety standards, club wholesale, and paddle sports retail Shopify setup.

·By k-sync
3 min read · 593 words

Paddle sports retail covers kayaking, canoeing, rowing, dragon boating, and SUP (Stand-Up Paddleboarding — see dedicated watersports guide for SUP details). The category involves large, oversized items (boats) requiring specialist freight alongside consumables and clothing. UK paddle sports participation is supported by British Canoeing and British Rowing governing bodies. Migrating to Shopify suits the product range with care needed for oversized shipping.

Product categories

Kayak and canoe specifications

product.metafields.paddle.boat_type = "Sit-in kayak / Sit-on-top / Sea kayak / Whitewater / Canoe"
product.metafields.paddle.length_cm = "520"
product.metafields.paddle.beam_cm = "60"
product.metafields.paddle.volume_litres = "285"              // hull volume
product.metafields.paddle.weight_kg = "22"                   // boat weight
product.metafields.paddle.max_load_kg = "130"                // maximum paddler weight
product.metafields.paddle.person_capacity = "1 / 2 / 3"
product.metafields.paddle.hull_material = "Polyethylene / Fibreglass / Carbon fibre / Inflatable"
product.metafields.paddle.cockpit_length_cm = "55"           // for sit-in kayaks
product.metafields.paddle.storage_hatches = "2"
product.metafields.paddle.skill_level = "Beginner / Intermediate / Advanced"

Paddle specifications

product.metafields.paddle.paddle_type = "Kayak / Canoe / SUP"
product.metafields.paddle.length_cm = "220"                  // adjustable range e.g. 210-240
product.metafields.paddle.blade_area_cm2 = "700"
product.metafields.paddle.blade_material = "Nylon / Fibreglass / Carbon"
product.metafields.paddle.shaft_material = "Aluminium / Fibreglass / Carbon"
product.metafields.paddle.shaft_type = "Fixed / 2-piece / 4-piece travel"
product.metafields.paddle.feather_angle = "0 / 45 / Adjustable"
product.metafields.paddle.weight_g = "830"

Personal Flotation Device safety standards

PFDs (buoyancy aids and lifejackets) are safety-critical products regulated under CE/UKCA marking:

product.metafields.paddle.pfd_standard = "CE EN ISO 12402-5"  // 50N buoyancy aid (paddle sports)
product.metafields.paddle.buoyancy_newton = "50"             // 50N for buoyancy aids, 150N for lifejackets
product.metafields.paddle.weight_range_kg = "40-70"
product.metafields.paddle.manual_inflation = "false"
product.metafields.paddle.pfd_type = "Buoyancy aid / Lifejacket / Self-inflating"

Key distinctions to note on product pages:

  • 50N buoyancy aids (EN ISO 12402-5): for paddle sports where wearer is conscious and can help self-rescue. Standard for recreational kayaking and canoeing.
  • 100N lifejackets (EN ISO 12402-4): will turn an unconscious person face-up. Recommended for open water and commercial use.
  • 150N and 275N: highest-protection lifejackets for offshore and survival use.

Helmet safety for whitewater

product.metafields.paddle.helmet_standard = "EN 1385"        // whitewater/canoeing helmet standard
product.metafields.paddle.coverage = "Standard / Full face"
product.metafields.paddle.ear_protection = "Open ear / Ear coverage"
product.metafields.paddle.drainage_ports = "true"
product.metafields.paddle.visor = "false"

Oversized boat shipping

Kayaks, canoes, and rowing shells are oversized freight items — standard parcel carriers cannot accept them:

  • Rigid kayaks and canoes: typically 4–6 metres long — require specialist pallet freight or courier with oversized capability
  • Inflatable kayaks: ship in a bag — standard parcel delivery is viable
  • Folding kayaks: ship in boxes — parcel delivery
  • Separate Shopify shipping profile for rigid boats; quote-based delivery for large orders
  • Click and collect: many paddle sports retailers are located at waterway sites — local collection option important

Post-migration checklist for rowing and kayaking stores

  • Boats: type, length, beam, max load, and hull material as metafields
  • Paddles: type, length range, blade area, shaft material, and weight as metafields
  • PFDs: CE EN ISO 12402 standard, Newton rating, and weight range as metafields; distinction between buoyancy aid and lifejacket noted
  • Helmets: EN 1385 compliance noted
  • Rigid boat shipping: separate freight shipping profile; inflatable/folding boats use standard parcel
  • Club wholesale: B2B pricing for clubs, schools, and adventure education providers

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