WooCommerce analytics is typically built on a combination of WooCommerce's built-in reports, MonsterInsights or Google Analytics integration, and possibly dedicated analytics tools like Metorik. After migrating to Shopify, you'll need to set up Shopify's native analytics and reconnect or replace your analytics tools. This guide covers what Shopify reports are available, how they compare to WooCommerce, and what third-party tools fill the gaps.

Shopify native analytics

Shopify's built-in analytics vary by plan:

Report category	Basic	Shopify	Advanced/Plus
Overview dashboard	Yes	Yes	Yes
Sales reports	Basic	Yes	Yes + custom
Customers reports	Limited	Yes	Yes
Products reports	Limited	Yes	Yes
Acquisition (traffic source)	Basic	Yes	Yes
Behavior / funnel	No	Limited	Yes
Custom reports	No	No	Yes
Export to CSV	Yes	Yes	Yes

Key Shopify reports overview

Overview dashboard

The default Shopify Analytics dashboard shows:

Total sales (with date comparison)
Orders count
Average order value
Online store sessions
Conversion rate
Top products by units sold
Traffic sources
Top countries

Sales reports

Sales by channel
Sales by product / variant
Sales by customer
Sales by billing location (country/state/city)
Sales by traffic referrer
Sales by staff member (for POS)
Sales by discount code

Customer reports

Customers over time (new vs returning)
Returning customer rate
Customers by location
Predicted spending tier (classification of customers)
At-risk customers (haven't ordered recently)
Loyal customers (ordered frequently)
First-time vs returning customer orders

Behavior reports (Shopify plan+)

Online store conversion rate by date
Sessions by traffic source
Sessions by device type
Top landing pages
Top exit pages
Online checkout funnel (initiated/completed checkout %)

What WooCommerce analytics you'll miss

MonsterInsights integration

MonsterInsights on WooCommerce provides real-time Analytics directly in the WordPress dashboard, including enhanced ecommerce tracking via Google Analytics 4. On Shopify, this is replaced by:

Shopify's native GA4 integration for standard tracking
Elevar (paid) for enhanced GA4 ecommerce data quality + server-side tracking

Metorik-style subscription analytics

If you used Metorik for subscription analytics, cohort analysis, or advanced customer segmentation with WooCommerce:

Metorik has a Shopify integration — you can reconnect to the same tool
Triple Whale: popular Shopify-native analytics with attribution, cohort, and LTV analysis

Detailed product/category analytics

WooCommerce analytics via Google Analytics Enhanced Ecommerce would track product list views, category views, and add-to-cart events. Shopify's native GA4 integration captures add-to-cart and purchase events. For full enhanced ecommerce tracking (product impressions, category click-through), set up GA4 enhanced ecommerce via Shopify's Google integration or Elevar.

Setting up GA4 on Shopify

Method 1: Shopify's native Google integration

Shopify Admin → Sales Channels → Google & YouTube
Connect Google account
In the Google channel: connect your GA4 property
Shopify automatically fires GA4 events: page_view, add_to_cart, begin_checkout, purchase

Method 2: Shopify Admin → Preferences → Google Analytics

Admin → Online Store → Preferences → Google Analytics
Enter your GA4 Measurement ID (G-XXXXXXXXX)
Enable enhanced ecommerce reporting checkbox

Method 3: Google Tag Manager (most flexible)

Admin → Online Store → Preferences → Google Tag Manager: enter container ID
Configure GA4 via GTM with all events and parameters
Gives full control over what's tracked and how

Verify GA4 is working

GA4 → Reports → Realtime: navigate your Shopify store and watch events appear in real-time
Tag Assistant (Chrome extension): verify GA4 tags firing on each page
GA4 → DebugView: detailed event stream for debugging

Third-party analytics tools for Shopify

Triple Whale

Popular Shopify analytics platform. Aggregates data from Shopify, ad platforms (Meta, Google, TikTok), and email marketing:

True attribution across channels (first-click, last-click, multi-touch)
Customer LTV cohort analysis
Profit tracking including COGS, ad spend, Shopify fees
Mobile dashboard app for daily metrics
From $129/month for mid-market stores

Northbeam

Attribution analytics platform for multi-channel advertisers. Machine learning attribution model. Typically for stores spending $50k+/month in ads.

Lifetimely

Customer LTV and retention analytics specifically for Shopify:

LTV by cohort, acquisition channel, product
Retention curve analysis
Subscription revenue analysis
From $29/month

Metorik for Shopify

If you used Metorik on WooCommerce, reconnect to the Shopify integration. Metorik provides the same detailed order, customer, and product analytics with improved Shopify data quality.

Recreating WooCommerce analytics baseline on Shopify

Before migration, export these baselines from WooCommerce to compare against Shopify post-migration:

Monthly revenue (last 12 months)
Average order value
Orders per month
Conversion rate (from GA4 WooCommerce data)
Top 20 products by revenue
Revenue by channel (organic, paid, email, direct)
Customer acquisition rate (new customers per month)
Returning customer rate

After 30 days on Shopify, compare these metrics against the baseline. Expect some data gap in the first 7–14 days as GA4 data accumulates and Shopify's analytics populate.

Analytics migration checklist

Export GA4 historical data from WooCommerce GA4 property before migration
Note GA4 Measurement ID and Conversion IDs before migration
Set up GA4 on Shopify (Shopify Admin → Preferences or via GTM)
Verify GA4 purchase events firing correctly with test order
Reconnect Google Shopping channel → verify GA4 data flows correctly
Reconnect Meta Pixel with existing Pixel ID
Set up Shopify Analytics → review available reports for your plan
Reconnect or replace third-party analytics tools (Metorik, Triple Whale, etc.)
Set up Klaviyo/Omnisend revenue tracking from email
Build baseline comparison dashboard (Shopify metrics vs WooCommerce baseline)
Monitor at 7, 14, 30 days post-launch

Shopify's native analytics are good enough for most stores, especially on Shopify plan and above. The real upgrade comes from third-party tools like Triple Whale that aggregate multi-channel data with attribution modeling — a capability that was difficult to achieve cleanly on WooCommerce without custom setup.

Shopify analytics and reporting after WooCommerce migration (2026)