If your WooCommerce store sells internationally with multiple currencies, migrating to Shopify changes how multi-currency works. WooCommerce's multi-currency setup typically involves plugins (WooCommerce Payments Multi-Currency, WPML WooCommerce Multilingual, Currency Switcher for WooCommerce). Shopify's equivalent is Shopify Markets — a native feature that handles international selling at a platform level. Here's what changes and what to prepare for.

WooCommerce multi-currency approaches

WooCommerce doesn't include multi-currency natively. Common implementations:

WooCommerce Payments Multi-Currency: Available if using WooCommerce Payments. Displays prices in local currency, settles in store currency. Free with WooCommerce Payments.
WPML + WooCommerce Multilingual: Full multi-language + multi-currency. Separate pages per language. Different URLs per market. SEO-friendly but complex.
Currency Switcher for WooCommerce (Aelia): Flexible currency conversion with manual exchange rates or automatic rate fetching. Popular for Stripe-based stores.
WooCommerce Multi-Currency (by Premmerce): Manual rate setting, frontend currency switcher, localized pricing.

Shopify Markets overview

Shopify Markets (introduced 2021, significantly expanded 2023–2024) is Shopify's native international selling platform. It handles:

Currency conversion: Automatic conversion based on customer location (IP detection) with configurable exchange rate adjustment (percentage markup above mid-market rate)
Localized pricing: Fixed prices per market (e.g., exactly €29 in Europe, £25 in UK, not just auto-converted $29)
Local domains or subfolders: shop.com/en-gb/ or gb.shop.com for each market
Local payment methods: iDEAL (Netherlands), Bancontact (Belgium), Klarna, etc. via Shopify Payments
Duties and taxes: Calculate and display at checkout (Shopify Plus for full delivery landed cost)
Language localization: Translate storefront text per market (Shopify's Translation API or Translate & Adapt app)

Shopify Markets vs WooCommerce multi-currency comparison

Feature	WooCommerce	Shopify Markets
Automatic currency conversion	Via plugin (WC Payments, Aelia, etc.)	Native — automatic by customer location
Fixed localized prices	Manual price override per currency (plugin-dependent)	Native market price lists — set exact price per market
Currency exchange rate source	Plugin-configured (manual or API)	Shopify's rate + configurable % markup
Payout currency	Gateway-dependent	Settlement in store currency (Shopify Payments)
Multi-language URLs	WPML: separate pages per language	/en-us/, /en-gb/, /fr-fr/ subfolder per market
Checkout in local currency	Plugin-dependent	Native — customer sees and pays in local currency
Local payment methods	Gateway + plugin dependent	Shopify Payments supports 15+ local payment methods
Duties/taxes at checkout	Plugins like TaxJar, Avalara	Shopify basic (rate-based), Shopify Plus for full landed cost
Market-specific product availability	Via plugin or conditional logic	Native: hide products from specific markets
Market-specific domain	WPML: separate WordPress install per domain	Native domain assignment per market (basic+ plan)

Setting up Shopify Markets after migration

Step 1: Access Markets settings

Shopify Admin → Settings → Markets. By default, your store has a primary market (your home country). Add international markets by country or region.

Step 2: Currency configuration

For each market:

Set the display currency (EUR for Europe, GBP for UK, etc.)
Choose: auto-convert (Shopify's rate + markup %) or set fixed prices via Price Lists
Price Lists (available on Shopify Basic+): set exact market prices that don't fluctuate with exchange rates

Step 3: Domain/subfolder setup

For international SEO, set up market-specific subfolders or subdomains:

Subfolders: yourstore.com/en-gb/, yourstore.com/de/ — easier DNS, good SEO
Subdomains: gb.yourstore.com, de.yourstore.com — requires DNS per subdomain
Separate domains: yourstore.co.uk, yourstore.de — maximum SEO potential, most complex

This replaces WPML's separate WordPress install per language — Shopify handles market-specific URLs natively.

Step 4: Language translation

Shopify Markets handles currency and market configuration. For translated content:

Translate & Adapt app (free, by Shopify): Translate product titles, descriptions, collection names, navigation for each market
Langify or Weglot: Third-party translation apps with machine translation + manual editing

Migrating existing multi-currency pricing

If your WooCommerce store had manually set prices per currency (not just auto-conversion), you need to recreate these in Shopify's Price Lists:

Export your WooCommerce multi-currency prices (plugin-dependent — check if your plugin exports price overrides to CSV)
In Shopify Admin → Settings → Markets → your market → Price List → Import CSV
Format: product ID/variant ID + price per currency

k-sync's product export can help here — export normalized product data with all variant prices to prepare the Price List CSV.

What WooCommerce multi-currency setups don't have a direct Shopify equivalent

WPML separate stores per language

WPML creates entirely separate WordPress pages per language with their own content, SEO settings, and often different products. Shopify Markets doesn't create separate stores — it's one store with market-specific views. If you had deeply customized per-language content on WPML (different product descriptions, different blog posts), this requires manual translation work in Shopify's translation system.

Complex market-specific product catalogs

If your WooCommerce setup shows completely different products in different countries (e.g., certain products only available in the EU), this requires product availability settings per market in Shopify (Admin → Markets → Products availability). This is native on Shopify but needs to be configured manually.

Testing after migration

Before going live internationally:

Use a VPN or browser extension to simulate visitors from each target country
Verify the correct currency displays automatically
Check that prices show correctly (auto-converted or from Price Lists)
Complete a test checkout in each market currency
Verify payment methods available in each market (Shopify Payments availability varies by country)

Migration checklist: multi-currency / international

Document all currencies currently supported in WooCommerce
Export any manually-set price overrides per currency
Set up Shopify Markets: Admin → Settings → Markets → Add markets
Configure currency per market (auto-convert or fixed Price Lists)
Import manual price overrides via Price List CSV where applicable
Set up market-specific URLs (subfolder or subdomain per market)
Install translation app (Translate & Adapt or Weglot) and translate core content
Set product availability per market if needed
Enable appropriate local payment methods via Shopify Payments settings
Test checkout in each market currency before launch
Update hreflang if you had WPML with international SEO setup

Shopify Markets consolidates multi-currency and multi-market management into a single, well-integrated interface. The transition from WPML's complex multi-site architecture or plugin-based currency switching is a simplification for most stores — though stores with heavily customized per-language content will need to invest time in the translation workflow.

Shopify markets vs WooCommerce multi-currency after migration (2026)