After migrating your products to Shopify, the product data is only part of what makes a working store. Shopify Admin → Settings has 20+ configuration sections that each need attention. This checklist walks through every settings area you need to configure after a WooCommerce migration — in the recommended order.

Section 1: Store details

Admin → Settings → Store details

Store name: should match your brand (used in email subjects and notifications)
Legal business name: for invoices and legal documents
Address: your business address (used for tax calculations and shipping origin)
Phone number
Store email: this is what customer emails come FROM

Section 2: Payment providers

Admin → Settings → Payments

Configure payment gateways before launch:

Shopify Payments (if available in your country): Enable and complete identity verification. This enables credit card processing with 0% Shopify transaction fee. Requires business documents.
Third-party payment gateways: Stripe, PayPal, Braintree — add API keys. Note: using a third-party gateway incurs Shopify's transaction fee (0.5–2% depending on plan).
PayPal Express Checkout: Enable separately if you want PayPal as a checkout option alongside your main gateway
Manual payment methods: Bank transfer, cash on delivery — add if applicable for your market

Test your payment setup: place a test order using Shopify's bogus gateway test card (Admin → Settings → Payments → enable test mode).

Section 3: Shipping and delivery

Admin → Settings → Shipping and delivery

Shipping origins: Set your fulfillment location(s) — used for carrier-calculated rates
Shipping zones: Create zones for each region you ship to (domestic, international regions)
Shipping rates: Add rates per zone:
- Free shipping (over $X threshold)
- Flat rate (fixed price)
- Weight-based rates
- Price-based rates
- Carrier-calculated rates (requires Shopify plan or carrier integration)
Local delivery: Configure if you offer local delivery (delivery radius, fee, minimum order)
Local pickup: Enable if customers can pick up in store or at a location
Packaging: Add package dimensions for accurate carrier-calculated rates

Section 4: Taxes

Admin → Settings → Taxes and duties

Shopify Tax (automatic, for US): Enable for automatic nexus detection and rate calculation across US states
EU VAT: Enable "Charge taxes on digital goods" if applicable. Set up tax registrations for EU countries where you have nexus.
UK VAT: Set up UK VAT registration if selling to UK customers post-Brexit
Tax-inclusive pricing: If your WooCommerce prices were tax-inclusive (common in EU), configure Shopify to display prices including tax (Settings → Taxes → "All prices include tax")
Product tax overrides: Mark tax-exempt products (digital services in some regions, food, children's clothing)
Customer tax exemptions: Set up B2B customer tax exemption by tagging accounts "tax-exempt"

Section 5: Notifications

Admin → Settings → Notifications

Review and customize every customer-facing notification email:

Order confirmation: Most important — add your logo, brand colors, and any custom messaging
Shipping confirmation: Include tracking link (Shopify adds this automatically if you use Shopify Shipping)
Order cancelled
Refund notification
Customer account welcome: Sent when customer creates an account
Password reset
Gift card issued (if using gift cards)

Edit each notification template:

Click the notification type
Edit HTML (or use the visual editor if available)
Add your logo: use the "Email header logo" setting at the top of the notifications page
Send test: click "Send test email" to verify appearance

Section 6: Domains

Admin → Settings → Domains

Add your custom domain: Enter your domain name → Buy new domain or connect existing domain
Set as primary domain: After DNS propagates, set your custom domain as primary (not the .myshopify.com URL)
Redirect www to primary: Enable to redirect www.yourdomain.com and yourdomain.com to the same URL
SSL certificate: Verify SSL is active (green lock) — Shopify provisions automatically but can take 30–60 minutes after DNS change

Section 7: Legal pages

Admin → Settings → Policies

Shopify has dedicated fields for each legal policy. Fill all four:

Refund policy: Your returns and refunds terms. Shopify provides a template you can customize.
Privacy policy: Update from WooCommerce version — add Shopify as data processor, remove WordPress/WooCommerce references
Terms of service
Shipping policy: Delivery timeframes, carriers, international shipping info

These automatically appear in checkout and can be linked from your footer navigation.

Section 8: Customer accounts

Admin → Settings → Customer accounts

New customer accounts (recommended): Email-based, passwordless login. More secure and lower friction than password accounts.
Classic customer accounts: Traditional username/password. Required if your WooCommerce customers had accounts and you want continuity.
Guest checkout: Allow customers to check out without creating an account (generally recommended for conversion)
Self-serve returns: Enable customer-initiated return requests (Shopify Plus feature on standard plans too)

Section 9: Checkout

Admin → Settings → Checkout

Customer contact method: Email only, or email + phone
Full name: First + last name vs single full name field
Company name: Optional or required at checkout (enable for B2B)
Shipping address phone: Optional or required
Abandoned checkout emails: Enable (Shopify sends built-in abandoned checkout recovery emails — useful as a baseline before Klaviyo is set up)
Order status page: Customize or add additional scripts (Google Analytics, pixels)
Tipping: Enable/configure if applicable for service businesses
Marketing consent at checkout: Ensure "Email me with news and offers" checkbox is pre-unchecked (GDPR requires opt-in)

Section 10: Markets

Admin → Settings → Markets (if selling internationally)

Enable markets for each country/region you sell to
Configure currency per market
Set market-specific pricing if applicable
Enable/disable specific markets (geofencing)

Section 11: Analytics

Admin → Settings → Customer events (previously "Online store" → "Preferences")

Google Analytics 4: Add your GA4 Measurement ID (G-XXXXXXX). Shopify sends standard ecommerce events.
Facebook Pixel: Connect via Meta channel app (not via Customer Events) for best integration
Google Tag Manager: If using GTM, add container ID here — manages all other tracking tags

Section 12: Apps (install essential apps)

Admin → Apps

Install apps to replace WooCommerce plugins:

Email marketing: Klaviyo, Mailchimp, or Omnisend
Product reviews: Judge.me, Okendo, or Stamped
Loyalty program: Smile.io (if applicable)
Live chat/support: Gorgias, Tidio, or Zendesk
SEO: SEO Manager or Plug in SEO (for meta tags, sitemap verification)
Upsell/cross-sell: Frequently Bought Together, ReConvert

Section 13: Navigation

Admin → Online Store → Navigation

Main menu: rebuild your WooCommerce navigation (category dropdowns, top-level pages)
Footer menu: links to legal pages, blog, contact, social profiles
URL Redirects: verify all WooCommerce redirects are imported

Section 14: Blog and pages

Admin → Online Store → Pages and Blog Posts

Create essential pages: Contact, About, FAQ
Link legal policy pages in navigation (or they'll auto-appear in checkout)
If you migrated blog posts: verify they appear in Online Store → Blog Posts

Section 15: Theme configuration

Admin → Online Store → Themes → Customize

Upload logo and favicon
Set brand colors in global settings
Configure typography (fonts)
Build homepage sections
Set up collection pages and product page layout

Final verification before launch

Place a complete test order: add product → checkout → enter test payment → order confirmation
Verify order confirmation email arrives and looks correct
Test mobile: browse products, add to cart, reach checkout on phone
Test domain: visit your domain (before DNS switch via .myshopify.com)
Check all navigation menu links work
Verify tax calculation in checkout matches expected rates

Working through this checklist systematically takes 4–8 hours for a standard store. The areas that take longest are usually: shipping configuration (multiple zones and rates), notification email customization, and navigation menu rebuilding. Don't shortcut these — they affect every order your customers place.

Shopify settings checklist after WooCommerce migration (2026)