WooCommerce wholesale stores typically relied on WooCommerce Wholesale Suite (Wholesale Prices, Wholesale Lead Capture, Wholesale Order Form) or custom role-based pricing plugins. Shopify doesn't have a single equivalent plugin — wholesale pricing is handled via customer tags + pricing apps for standard Shopify, or natively via Shopify B2B for Plus merchants. Here's the complete migration path.

WooCommerce wholesale solutions vs Shopify equivalents

WooCommerce	Shopify equivalent
WooCommerce Wholesale Prices	Wholesale Club, Wholesale Gorilla, or Locksmith
WooCommerce Wholesale Lead Capture	Hulk Form Builder + Shopify Flow tag approval
WooCommerce Wholesale Order Form	Quick Order Form app or Shopify B2B draft orders
Custom user roles (Wholesale, Reseller, Trade)	Customer tags
Role-based pricing (% off all products)	Customer tag + Wholesale Club app
Per-product wholesale price	Metafield + Wholesale Club custom pricing or Plus price lists
Minimum order quantities	Shopify quantity rules (Plus) or Order Minimum app
Net payment terms (30/60/90)	Shopify Plus B2B native or Mondu/Hokodo app

Customer tag pricing (standard Shopify approach)

The most common wholesale setup on standard Shopify uses customer tags to identify wholesale customers, combined with a pricing app to show them different prices:

How it works

Wholesale customer applies for a trade account (via form)
Store owner approves and adds the tag "wholesale" (or "trade", "reseller") to the customer account
When the tagged customer logs in, the pricing app intercepts product prices and shows wholesale prices instead of retail prices
Retail visitors (no tag) see retail prices

Wholesale Club (by Orbit)

Most popular Shopify wholesale pricing app
Define percentage discount per tag: "wholesale" tag = 20% off everything
Or: per-product pricing tables (override specific products)
Volume pricing: add quantity breaks to any product (e.g., 1–5 units: £10, 6–11: £9, 12+: £8)
Net terms: Wholesale Club has a basic "net payment" option (invoice on checkout, pay later)
Cost: approximately $30/month

Wholesale Gorilla

Alternative to Wholesale Club
Strong on minimum order requirements per product category
Custom payment terms per customer
Order form view: grid-style wholesale order interface
Cost: approximately $24/month

Locksmith (access control)

Locks entire collections or specific products to customers with specific tags
Combine with a separate pricing mechanism or use for "wholesale-only" product visibility
Best for: wholesale-only SKUs not visible to retail customers

Migrating WooCommerce wholesale price lists to Shopify

Simple percentage-based pricing

If WooCommerce used a flat percentage for wholesale (e.g., all wholesale customers get 20% off):

Configure Wholesale Club with 20% discount for "wholesale" tag
No per-product data to migrate — just configure the rule

Per-product wholesale prices

If WooCommerce stored individual wholesale prices per product (common in WooCommerce Wholesale Suite):

Export product wholesale prices from WooCommerce database: SELECT post_id, meta_key, meta_value FROM wp_postmeta WHERE meta_key = '_wholesale_price'
Import wholesale prices to Shopify as a metafield: product.metafields.pricing.wholesale_price
Configure Wholesale Club to use the metafield value as the price for tagged wholesale customers (Wholesale Club supports this configuration)
Or: import to Shopify Plus B2B price lists (if using Plus) — per-product price override per price list

Multiple pricing tiers (Trade, Reseller, Distributor)

Multiple customer tags: "trade" (15% off), "reseller" (25% off), "distributor" (35% off)
Wholesale Club supports multiple tag-based discount levels
Export each tier's pricing from WooCommerce user role data
Import customers to Shopify with appropriate tags based on their WooCommerce role

Shopify Plus B2B (native pricing — Plus only)

For stores with complex B2B pricing requirements, Shopify Plus B2B replaces all wholesale apps with native functionality:

Advantages over apps

Company-level price lists (not just tag-based) — different prices per company account
Multiple locations per company (e.g., a retail chain with 20 stores under one company account)
Net payment terms (Net 30/60/90) built in
Purchase orders: B2B buyers can submit POs, pay by invoice
Quantity rules: minimum order quantities, case pack increments — per price list
B2B storefront: entire store can require login (no browsing as guest)

B2B price list migration

Create a Company record for each wholesale customer in Shopify B2B
Create price lists (one per pricing tier or per large account)
Configure price list rules: percentage off, or import fixed prices per product
Assign price lists to Companies
Shopify Plus launch engineer can assist with bulk Company/price list creation via API

Wholesale order form

B2B buyers often need to order many SKUs at once without browsing individual product pages. This is the "order form" pattern — a grid where buyers enter quantities:

Quick Order Form app: Shopify app that creates a fast order entry form. Buyers search/browse, enter quantities, add all to cart at once.
Wholesale Gorilla order form: Built into the Wholesale Gorilla app
Shopify Plus B2B draft orders: Sales reps create draft orders on behalf of customers via Shopify Admin, send invoice link to buyer
CSV order upload: Some wholesale apps allow buyers to upload a CSV with SKU and quantity — useful for buyers with purchasing systems

Minimum order requirements

Cart minimum: Use Order Minimums app or Wholesale Gorilla — shows error if cart is below wholesale minimum before checkout
Product quantity minimum: Shopify Plus native quantity rules (e.g., minimum 6 units per product). Or: Wholesale Club volume pricing with minimum qty threshold.
Minimum per category: Less common; typically handled via cart note instruction rather than hard enforcement

Wholesale pricing migration checklist

Audit WooCommerce wholesale setup: which plugin, how many pricing tiers, per-product vs percentage pricing
Export customer list with their WooCommerce wholesale roles
Import customers to Shopify and apply correct tags (wholesale, trade, reseller, distributor)
Export per-product wholesale prices if applicable (from wp_postmeta)
Install Wholesale Club (standard Shopify) or configure Shopify Plus B2B
Configure discount tiers per customer tag
Import per-product prices as metafields and configure Wholesale Club to use them
Set up wholesale account application form (Hulk Form Builder) + approval flow (Shopify Flow)
Install Quick Order Form app for grid-style bulk ordering
Configure minimum order amounts per wholesale tier
Test end-to-end: wholesale customer login → see wholesale prices → order form → checkout at correct prices

The most important migration task for wholesale is customer data. Every wholesale customer needs to arrive on Shopify with the correct tag already applied, so they can log in and immediately see their wholesale prices. If customers arrive without tags (which happens when customer data is migrated separately from the wholesale configuration setup), you'll receive a wave of "I can't see my trade prices" support tickets on launch day. Tag the customers in the WooCommerce export before importing to Shopify — don't rely on a manual tagging process post-launch.

Shopify wholesale pricing setup after WooCommerce (2026)