WooCommerce sites commonly use Contact Form 7, Gravity Forms, WPForms, or Ninja Forms for contact pages, quote requests, trade account applications, and custom checkout fields. Shopify doesn't have a native form builder plugin ecosystem — this functionality is handled differently depending on the use case. Here's how to replicate every form type after migration.

Contact form types in WooCommerce and Shopify replacements

WooCommerce form type	Shopify replacement
Simple contact form (name, email, message)	Shopify native contact form section
Quote request form	Shopify Contact form or custom form app
Trade/wholesale application	Custom form app (Jotform, Typeform, or Gorgias)
Product enquiry form (per product)	Contact form app with product pre-fill
Custom checkout fields	Checkout Extensibility (Plus) or cart note + order attributes
Multi-step form (quote wizard)	Typeform embed or Shopify form app
Email opt-in form	Klaviyo popup/form or Shopify Email signup section
Callback/appointment request	Calendly embed or BookThatApp
Return request form	Loop Returns or native Shopify return requests
B2B credit application	Jotform or custom Shopify page with Metaobject data capture

Shopify's native contact form

Every Shopify theme includes a built-in contact form on the /pages/contact page. It's simple — name, email, phone (optional), message — and submissions are sent to the store's email address.

How it works

Add the contact form section to your contact page in the theme editor
Submissions go to: Admin → Settings → General → Store email
No spam filter built in — use reCAPTCHA via theme settings (most modern themes support this)
Not customizable beyond basic field show/hide — no custom fields without apps

Contact Form 7 vs native Shopify

CF7 allowed multiple fields, conditional logic, file uploads, and custom email templates. Shopify's native form handles 95% of simple contact needs. For anything more complex, use an app.

Contact form apps for Shopify

Gorgias Forms (if using Gorgias for support)

If you're using Gorgias as your Shopify help desk: Gorgias has native contact form creation that feeds directly into support tickets
Custom fields, conditional logic, automatic ticket routing
Best for: customer support contact forms, product enquiry forms

Hulk Form Builder (free tier available)

Drag-and-drop form builder for Shopify
Custom fields: text, dropdown, checkbox, file upload, date picker
Conditional logic for multi-step forms
Form submissions stored in Shopify admin and emailed to store owner
Best for: contact forms, trade account applications, quote requests

Jotform / Typeform embed

External form tools with powerful conditional logic and multi-step support
Embed as an iframe on a Shopify page
Submissions go to Jotform/Typeform dashboard + email notifications
Integrate with Zapier or Make to push submissions to CRM, Klaviyo, or Slack
Best for: complex quote wizards, trade credit applications, detailed product configuration forms

Klaviyo Forms (email capture)

For email/SMS opt-in forms: Klaviyo handles this natively with popups, embedded forms, and flyouts
Klaviyo form submissions go directly into Klaviyo lists and trigger flows
Replaces WooCommerce MailChimp / Mailchimp for WooCommerce / Popup Maker CF7 integrations

Product enquiry forms (per-product "ask a question")

On WooCommerce, plugins like WooCommerce Product Enquiry allowed customers to send a message about a specific product. Replicate this on Shopify:

Option 1: Shopify Contact form with pre-filled subject

Add a "Ask about this product" button on product pages
Link to: /pages/contact?subject=Enquiry: [Product Title]
The contact form pre-fills the subject line with the product title
Simple implementation, no app required

Option 2: Product Enquiry app (e.g., S: Product Questions & Answers)

Per-product Q&A widget embedded in product page
Customers ask questions publicly (visible to other customers after moderation) or privately
Merchant answers in admin; published Q&A builds SEO content on product pages
Better than Gravity Forms for product enquiries as it creates persistent Q&A content

Replacing Gravity Forms for complex workflows

Gravity Forms in WooCommerce was often used for:

Trade / wholesale account application

Replace with: Hulk Form Builder + Shopify Flow
Form: company name, registration number, resale licence, trading years, estimated monthly spend
On submission: Shopify Flow trigger (via webhook or email) → manual review → apply "trade" tag to customer account → send welcome email
Or: Jotform integration → Zapier → apply Shopify customer tag via Shopify API

Quote request for variable pricing

Replace with: "Request a Quote" app (Quotify, Wholesale Gorilla Quote)
Customer selects products, quantities → submits quote request
Merchant responds with custom draft order at negotiated price
Draft orders: a Shopify native concept. Create → send invoice link → customer pays via Shopify checkout

Custom product configurator / specification form

For truly custom products (engraving, bespoke sizing, custom print): use Infinite Options or Easify Product Options
These add custom fields to the product add-to-cart flow — not a standalone form
The custom field data is stored as line item properties on the order

Custom checkout fields (Gravity Forms in checkout)

WooCommerce Checkout Field Editor + Gravity Forms allowed adding custom fields to the WooCommerce checkout. Shopify handles this differently by tier:

Standard Shopify: order notes and cart attributes

Cart note: a free-text field customers can fill in at cart/checkout ("Leave a message for your order")
Order attributes: key-value pairs added via cart attributes (requires theme edit or app)
These show on the order in Shopify Admin — useful for gift messages, delivery instructions, etc.

Shopify Plus: Checkout Extensibility

Add proper custom input fields in the checkout flow using checkout UI extensions
Store custom field values as order metafields
Support for dropdowns, checkboxes, text inputs at line item or order level

Contact form migration checklist

Audit all WooCommerce forms: list every Contact Form 7 / Gravity Forms instance and its purpose
Simple contact page: use Shopify native contact form section
Trade account applications: set up Hulk Form Builder + Shopify Flow approval workflow
Email opt-in popups: migrate to Klaviyo embedded forms
Product enquiry buttons: add "Ask about this product" link with pre-filled subject
Complex quote wizards: migrate to Jotform/Typeform embed with Zapier integration
Checkout custom fields: use cart notes for simple messages; Checkout Extensibility for structured fields (Plus only)
Callback/booking forms: embed Calendly or install BookThatApp
Product Q&A: install S: Product Q&A app for public question-answer SEO content
Test all forms on mobile: form submission, confirmation message, email delivery

The most commonly missed form during WooCommerce migrations is the trade account application. If your store offers wholesale pricing, there's often a Gravity Forms trade application form that connects to a WooCommerce role assignment flow. This entire workflow needs to be rebuilt in Shopify — and if you skip it, trade customers can't apply for accounts on the new store. Map this out before migration day and have the replacement form live on Shopify at cutover time.

Migrating WooCommerce contact forms to Shopify (2026)