Product personalisation — engraving, embroidery, monogramming, custom printed text — and gift services (gift wrapping, gift messages) require customer input at the product or checkout level. WooCommerce handled this with WooCommerce Product Add-ons, Gravity Forms, or custom meta fields. Shopify has a different approach: line item properties and product options apps. Here's how to replicate and often improve on your WooCommerce personalisation setup.

Types of personalisation in ecommerce

Engraving / etching: Text engraved on jewellery, gifts, tools. Character limit critical.
Embroidery: Custom text on clothing (team names, initials). Thread colour choice.
Custom printing / print-on-demand: Photo upload, text placement on mugs, t-shirts, canvases
Monogramming: Initials on leather goods, towels, stationery
Bespoke text: Wedding favour messages, birthday card text, address label content
Gift wrapping: Wrap selection (paper, ribbon, box) + gift message
Date / name engraving: On watches, memorial products, commemorative items
Colour/material customisation: When options don't fit the variant structure (too many combinations)

Shopify's line item properties

Shopify stores personalisation data as line item properties — key-value pairs attached to each item in the cart. These appear on the order in Shopify Admin and on packing slips:

How line item properties work

Added via the product form — hidden inputs with name="properties[Engraving Text]"
Stored on the cart line item: lineItem.properties["Engraving Text"] = "Happy Birthday John"
Visible in Shopify Admin on the order and packing slip
Properties starting with underscore (_hidden) are hidden from customer-facing displays
Line item properties do NOT affect pricing — price is set by the variant (unless using a pricing app)

Product options apps (recommended approach)

Rather than editing Liquid templates directly, product options apps provide a drag-and-drop interface for adding custom input fields to products:

Infinite Options by ShopPad

Most widely used Shopify product options app
Field types: text input, text area, dropdown, checkbox, radio button, date picker, file upload, colour swatch
Per-product or global option sets (e.g., "Apply engraving option to all jewellery products")
Price add-ons per option: "Engraving (+£5)" — adds a surcharge for personalisation
Character limit validation on text fields
Required vs optional fields

Easify Product Options

More modern UI builder, strong conditional logic (show field X only if checkbox Y is checked)
File upload support for photo personalisation products
Option pricing: per-option price add-ons with custom calculations
Preview functionality: show customers what their personalised product will look like

Bold Product Options (for complex bundles)

Handles complex bundles with price components — "Build your own gift box"
Conditional display of options based on previous selections
Price calculation based on selected options

Engraving and custom text fields

Setup with Infinite Options

Option set: Engraving
- Field: "Engraving text" (text input, max 20 characters)
- Field: "Font style" (dropdown: Script / Block / Italic)
- Price add-on: +£8.00 for engraving
Apply to: Jewellery collection

Displaying personalisation on the order

Order admin view: Shopify shows line item properties automatically below the product name
Packing slip: edit packing slip template to display properties — important for production workflow
Email notifications: Shopify order confirmation email includes line item properties by default
Fulfillment workflow: teams often print orders filtered by "Engraving" property to batch process personalised orders

Gift wrapping setup

Method 1: Gift wrap as a separate product

Create a "Gift Wrapping" product (£3.99 or free with purchase)
Add a text field using Infinite Options for "Gift message"
Customers add it to cart alongside their main product
Visible on the order as a separate line item — clear for fulfilment team
Advantage: counted in revenue, appears in order tracking as a line

Method 2: Gift wrap as a product option add-on

Add a checkbox "Add gift wrapping (+£3.99)" and a text area "Gift message" to every product in the store
Use Infinite Options with a price add-on for the checkbox
Displayed as a line item property on the order
Advantage: doesn't require customers to add a separate product

Method 3: Gift message at checkout (cart notes)

Add a "Gift message" text area to the cart page (theme edit to show cart notes field)
Customer fills in gift message in cart — stored as order note
Free — no app required
Limitation: applies to the entire order, not individual items; no extra charge for gift wrapping

File upload for photo products

For photo products (mugs, canvas prints, phone cases) where customers upload their own image:

Use Easify Product Options or Uploadery (file upload specialist app)
File upload field: customer uploads image file (JPG, PNG)
File stored in Shopify Files or the app's storage
File URL included as line item property — your production workflow accesses the uploaded image
Consider: printing dimensions, DPI requirements. Use instruction text on the upload field.
Shopify doesn't include an image editor — customers upload raw files. If you need customer-facing design tools, use a print-on-demand platform integration (Printful, Printify) instead.

Migrating WooCommerce personalisation to Shopify

WooCommerce Product Add-ons → Infinite Options

Export your current add-on configurations from WooCommerce Product Add-ons
Recreate each option set in Infinite Options
Map add-on price adjustments to Infinite Options price add-ons
Apply option sets to the same product groups as before

Gravity Forms product configuration → Easify or Jotform

Complex multi-step Gravity Forms product configurators are harder to replicate natively
Use Easify for in-product conditional option logic
For very complex configurators: embed a Jotform multi-step form on a custom page, collect the configuration, create the order via a Shopify draft order

Personalisation migration checklist

Audit all WooCommerce personalisation: list every product with custom fields/add-ons and what type
Install product options app (Infinite Options for most stores, Easify for conditional logic needs)
Recreate option sets: text fields, dropdowns, file uploads per product group
Configure price add-ons for paid personalisation (engraving surcharges)
Add character limits to text fields
Set up gift wrapping: separate product (recommended) or option add-on
Enable cart notes field for gift messages if using Method 3
Test packing slip template: verify personalisation properties appear clearly for production team
Test order email: verify personalisation details show in customer confirmation
For photo products: install file upload app and test upload flow
Document production workflow: how team identifies and processes personalised orders

Gift wrapping is the most impactful personalisation feature to get right before Christmas season launch. Stores that migrate in September/October and don't configure gift wrapping before November miss the highest-demand gifting period. If your WooCommerce store did any gift revenue, build the Shopify gift wrapping product or option before go-live — even a simple cart notes gift message is better than nothing in peak season.

Shopify gift wrapping & product personalisation after WooCommerce (2026)